We’ve all been there at some point. You post an epic photo or something that is super helpful, inspirational, or even funny...
It’s discouraging for sure! But we’ve got some tried and true ways to increase your engagement and help you create engaging content every time!
Use the right Content!
Video gets 12 times more shares than text and images combined. (source: https://www.wordstream.com)
Take a look at your own feed… the majority of brands are using video. Why? Because it works! Video is more likely to grab your audience’s attention and encourage them to take action.
I know, I know… creating video content regularly means more time editing and adjusting every little detail. It can… and there’s plenty of programs that allow you to spend hours creating and adjusting.
But there’s got to be a better way... right?!
What if you could create a professional marketing video quickly and easily... From your office or studio… the park or the pool… or even the school pick up lane?
What if we told you that it’s already possible to do just that. No more fussing over music and licensing…. No more editing and trying to time transitions. Just straight forward, professionally created, marketing videos that are ready for you to post to social media in just minutes.
Gone are the days of spending hours editing and adjusting every little detail. Just upload your images… Then Click → Create → and sit back and wait for your Vivi video to be delivered right to you.
It takes 7 seconds to create a Vivi video (Trust us… we timed it 😉 )
We know that video captures our audience’s attention… now imagine just what it will do for your own social media feed.
Now That You’ve Got The Right Content…
Take it a step farther! Engage with every person and every comment that comes your way. If your clients and followers take time out of their day to comment and engage with your social media feed… make sure you’re doing the same. Thank them for being there… reply to their comments and be an active presence on your social accounts.
Do the same with your hashtags. If you use a hashtag regularly, take the time to follow that hashtag and interact every time you use it. Set aside 10-15 minutes each day to comment on the hashtags you use the most. This shows Instagram that you not only have something important to share on social media but that you’re interested in the content you are sharing. Social media was built to be SOCIAL… so be an active presence there and you’ll push past those algorithms boosting your content to the top of the social media line! (More on hashtags in the 30 Days of Social Media Magic: link)
→ PRO TIP: When someone expresses an interest in your work or a session, comment on their post and tell them you’ll be reaching out soon… then DM them later in the day. Thank them for their interest and tell them you’d love to chat more about scheduling a session together soon!
Get Personal! Your clients… and future clients… want to see you. They are hiring more than just a brand, they are hiring you! Pretend you’re sitting down for coffee with your social media followers. What would you say to them if you were face to face? You social media content shouldn’t be any different. Have a conversation… be real and take them behind the scenes often so that they can see more than just the images you create.
→ PRO TIP: Go Live! Make sure people see who you are! Your business is about more than just gorgeous images. Flip the camera around and add content to your stories regularly. Your clients are about to share some of the most important and intimate days of their lives with you. Show them just who you are… and how much fun they’ll have working with you as often as you can.
Still stuck on what to share on social media? We've got even more ways to rock your social media game here.