Three Easy Steps To Selling Albums (without being a cheesy salesperson)

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Heather Keys
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So you've just shot an epic session with your client. They LOVE their photos, probably even shed a few tears as they clicked or swiped through them. And now, they want to share them everywhere they can. They want to keep them and treasure them for the kids to enjoy someday... maybe even their grandkids!

But, what's next? Your client would probably love to have a gorgeous album to keep forever, right? But, what if they don't? You don't want to come across as some salesperson trying to push them into spending more and more money.

We've got your back... in fact, we've actually created a really cool system for it called Online Personal Sales or OPS for short. It's all about giving your clients the choice to purchase the things they want, in a personal way, without being "salesy."

More on OPS at the bottom... but here are a few basics to get you started.

1. Educate Your Clients

You are probably incredible at serving your clients once they book. So, you know that anyone you get to serve is getting the best service and will walk away very, very happy. Can you say the same for the other photographers they may hire? No. So if you want themto experience the best, you'd want them to work with you. And to do that... they have to know about you. And the only way they'll hear about you is if you or your previous clients tell them.

Albums are the same way.

If you don't tell your clients about the products you provide, how will they know about them? 

So let them know.
One great way to do that is to let people know you offer them on your website and through your Online Gallery. Another is to show them an album in person. For some of you, this can be pretty uncomfortable and feel salesy... so let's explore another option.

Digital Album Samples.

SHOW them what their own album can feel like... without having to have the album. You can put their photos right into the album and share it with them in video form (without the album existing!) Check out the video below... that album doesn't actually exist... it was created with 4 photos in less than a minute.



How to do this with Pass...

Pass makes it easy, you can create an Album Sales Video using your Pass Mobile App and share the video everywhere... yes EVERYWHERE! Social Media, Emails, Your Website... everywhere!

(time required: under 1 minute)

2. Make It Easy For Your Clients

We all know we're much more likely to do something if it's easy. The more complicated, the more thinking, the more decisions... and... nope, we don't even start. So do a bit of the work for your clients (it can be easy for your too... keep reading).

Design an album for them using their favorite images and then share it with them. Seeing their OWN images in the layouts can create an emotional connection which will help them see what it can be. It will also make it so all they have to do is click the button to buy.

Easy.

And with the right Photo Gallery... all the design work can be done for you... automatically.

How to do this with Pass...

Use Pierre, the Automated Album Designer built right into the Pass Smart Store. And the best part? Your clients can make their own edits right on that design before purchasing!

Who knew albums could be so easy?


(time required: under 1 minute)

3. Motivate Your Clients

If you're new to selling products, start with an "Introductory Price" to get your clients excited about purchasing their album from you.  Discounts can be very motivating, especially if they are for a limited time. Be sure to create a CTA (Call to Action) which encourages your client to purchase their product from you within that specific time.

This may seems a bit more salesy than the first two points, but you can actually do this from your couch... in your pajamas. Just let your Client Gallery do the work.


How to do this with Pass...

Use the built in "Send a Product" feature paired with the "Send a Coupon" feature to motivate your clients to purchase an album from you.

This can include the album design Pierre took care of for you in step #2... so it's ready for purchase. And once they buy, Pass will print the album and ship it straight to their door for you!


(time required: under 1 minute)


It's Your Turn:

If you want to know more secrets for doing OPS - Online Personal Sales, then hit me up below and I'll send you an invite to join the OPS Course & Private Community.

"I'm pretty sure Pierre and I are going to be BFFs because he's doing all the work and I'm getting all the profit 💁"

See you on the flip side (that's an album pun 😉),

Heather


Want to know more about...

Online Personal Sales?

My Newsletter

Story tags:

So you've just shot an epic session with your client. They LOVE their photos, probably even shed a few tears as they clicked or swiped through them. And now, they want to share them everywhere they can. They want to keep them and treasure them for the kids to enjoy someday... maybe even their grandkids!

But, what's next? Your client would probably love to have a gorgeous album to keep forever, right? But, what if they don't? You don't want to come across as some salesperson trying to push them into spending more and more money.

We've got your back... in fact, we've actually created a really cool system for it called Online Personal Sales or OPS for short. It's all about giving your clients the choice to purchase the things they want, in a personal way, without being "salesy."

More on OPS at the bottom... but here are a few basics to get you started.

1. Educate Your Clients

You are probably incredible at serving your clients once they book. So, you know that anyone you get to serve is getting the best service and will walk away very, very happy. Can you say the same for the other photographers they may hire? No. So if you want themto experience the best, you'd want them to work with you. And to do that... they have to know about you. And the only way they'll hear about you is if you or your previous clients tell them.

Albums are the same way.

If you don't tell your clients about the products you provide, how will they know about them? 

So let them know.
One great way to do that is to let people know you offer them on your website and through your Online Gallery. Another is to show them an album in person. For some of you, this can be pretty uncomfortable and feel salesy... so let's explore another option.

Digital Album Samples.

SHOW them what their own album can feel like... without having to have the album. You can put their photos right into the album and share it with them in video form (without the album existing!) Check out the video below... that album doesn't actually exist... it was created with 4 photos in less than a minute.



How to do this with Pass...

Pass makes it easy, you can create an Album Sales Video using your Pass Mobile App and share the video everywhere... yes EVERYWHERE! Social Media, Emails, Your Website... everywhere!

(time required: under 1 minute)

2. Make It Easy For Your Clients

We all know we're much more likely to do something if it's easy. The more complicated, the more thinking, the more decisions... and... nope, we don't even start. So do a bit of the work for your clients (it can be easy for your too... keep reading).

Design an album for them using their favorite images and then share it with them. Seeing their OWN images in the layouts can create an emotional connection which will help them see what it can be. It will also make it so all they have to do is click the button to buy.

Easy.

And with the right Photo Gallery... all the design work can be done for you... automatically.

How to do this with Pass...

Use Pierre, the Automated Album Designer built right into the Pass Smart Store. And the best part? Your clients can make their own edits right on that design before purchasing!

Who knew albums could be so easy?


(time required: under 1 minute)

3. Motivate Your Clients

If you're new to selling products, start with an "Introductory Price" to get your clients excited about purchasing their album from you.  Discounts can be very motivating, especially if they are for a limited time. Be sure to create a CTA (Call to Action) which encourages your client to purchase their product from you within that specific time.

This may seems a bit more salesy than the first two points, but you can actually do this from your couch... in your pajamas. Just let your Client Gallery do the work.


How to do this with Pass...

Use the built in "Send a Product" feature paired with the "Send a Coupon" feature to motivate your clients to purchase an album from you.

This can include the album design Pierre took care of for you in step #2... so it's ready for purchase. And once they buy, Pass will print the album and ship it straight to their door for you!


(time required: under 1 minute)


It's Your Turn:

If you want to know more secrets for doing OPS - Online Personal Sales, then hit me up below and I'll send you an invite to join the OPS Course & Private Community.

"I'm pretty sure Pierre and I are going to be BFFs because he's doing all the work and I'm getting all the profit 💁"

See you on the flip side (that's an album pun 😉),

Heather


Want to know more about...

Online Personal Sales?

My Newsletter

Story tags: