A Three Step Guide for Consistently Finding New Clients

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Jessica Harris
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Looking to consistently find new clients like top photographers do without spending 3-5 hours a day?

You're not alone. We all know we can be doing more to build our photography businesses, but we also have busy lives filled to the brim and overflowing at times. So, we need a way to reliably grow interest in our services, without throwing away hours a day. We've seen social media work for a bunch of photographers, but how to we do it well? And by well, I mean... how do we get results? Engagement, shares, inquiries... bookings!

Well we have a few strategies below that will help. We've kept them simple so you can just start. And we know they work because we've taught them to many others and the results are the real deal.

Candace wrote us:

"Update. I've booked 3 sessions with full payment after my post this morning 🙌"

3 sessions from a single post? Now that’s the kind of traction that social media can get you (when done right).

Candace's process is simple. She posts killer Vivi videos of her photos (that take her minutes to create) consistently through the week with clear calls to action. Then she responds to her comments and inquiries.

Here's why her posts are working... Let's dive in.

A 3 step process for client-getting social media posts


Step 1
: Be consistent

You won't get very far by posting here and there. Your audience (even if it's tiny) only sees the posts that Instagram or Facebook show you... remember that algorithm you keep hearing about? Well it's super complicated and super simple, but there are basically two cycles you can be on.

😞 THE DOWNWARD CYCLE:

You post a beautiful photo from your last session after a week or two without posting... because hey... who has time for social media with 3 kids or a full time job? And besides, the last post you put up only got 12 likes anyway. But you know that people are finding new clients with their posts so you feel like you should. You caption it something like "Feeling the summer vibes with this one." This new post doesn't perform any better than the last. That's discouraging... bummer... and you don't have another session for 3 weeks so what would you post anyway? 3 weeks later, same story. Same 12 likes. Same discouragement.

The less you post, the less Instagram puts you in your followers feed. Which means less eyeballs on your work. Which means less engagement. Which means even less people see the next post (darn you algorithm!) and the cycle continues downward.


😁 THE UPWARD CYCLE:

You post a sneak peek from your latest session as a quick video that includes movement and music which creates emotion (more on this in #2). You caption it something like "Kristen slayed both dresses in her Fall Mini Session! Which one stands out more to you? The classy white? Or the vibrant orange? ... and hey... are you ready for your mini session? Click the link in bio to reserve your session before they're gone in the next week." A number of people like and comment their favorite dress... one even inquires about pricing on the mini sessions.

You post again the next day and the next, each with questions to engage your audience and calls to action to give them something to do. The algorithm sees the engagement and consistency and shows your next post to more people. Some of them engage too, so they show it to even more. And the cycles continues upward!

So yes, the best way to be seen and to grow is to post consistently. More chances for people to see your posts and more chances to find out which of your posts do best... and then keep doing it!

Being consistent is difficult, especially with our busy lives... that's why there are tools to help you out:
We created a crazy effective 30 day course to walk you through exactly what to post and how to post it.


Step 2
: Use video

It's no secret that the algorithm favors video. Just take a look at your feed today! If the people you follow feature videos, those are the posts you see most. Here's why:

1. Video is shared 12X more than photos or text. (more potential clients reached)

2. Video can convert visitors to purchasers 80% more effectively. (more clients booked)

A video is the whole meal... not just a a couple ingredients and it can really tap into the emotion behind your images. Your potential clients make purchasing decisions emotionally... so help them out.

And video can be super fast to create. Have you logged into Vivi lately?


Step 3
: Use CTAs and Tag your people

Tagging everyone in your video is a sure way to extend the reach and encourage sharing. And once you're in front of more people, use that description area to make a clear Call To Action (CTA) that encourages people to comment, inquire, etc!

-


If you're looking for more ways to optimize your posts to consistently find new clients... check out the 30 Days of Social Media Magic from Vivi. They'll hold your hand each step of the way to the most profitable month of your business! (and it's only $29 if you get in today).

Want to know more about...

Online Personal Sales?

My Newsletter

Story tags:

Looking to consistently find new clients like top photographers do without spending 3-5 hours a day?

You're not alone. We all know we can be doing more to build our photography businesses, but we also have busy lives filled to the brim and overflowing at times. So, we need a way to reliably grow interest in our services, without throwing away hours a day. We've seen social media work for a bunch of photographers, but how to we do it well? And by well, I mean... how do we get results? Engagement, shares, inquiries... bookings!

Well we have a few strategies below that will help. We've kept them simple so you can just start. And we know they work because we've taught them to many others and the results are the real deal.

Candace wrote us:

"Update. I've booked 3 sessions with full payment after my post this morning 🙌"

3 sessions from a single post? Now that’s the kind of traction that social media can get you (when done right).

Candace's process is simple. She posts killer Vivi videos of her photos (that take her minutes to create) consistently through the week with clear calls to action. Then she responds to her comments and inquiries.

Here's why her posts are working... Let's dive in.

A 3 step process for client-getting social media posts


Step 1
: Be consistent

You won't get very far by posting here and there. Your audience (even if it's tiny) only sees the posts that Instagram or Facebook show you... remember that algorithm you keep hearing about? Well it's super complicated and super simple, but there are basically two cycles you can be on.

😞 THE DOWNWARD CYCLE:

You post a beautiful photo from your last session after a week or two without posting... because hey... who has time for social media with 3 kids or a full time job? And besides, the last post you put up only got 12 likes anyway. But you know that people are finding new clients with their posts so you feel like you should. You caption it something like "Feeling the summer vibes with this one." This new post doesn't perform any better than the last. That's discouraging... bummer... and you don't have another session for 3 weeks so what would you post anyway? 3 weeks later, same story. Same 12 likes. Same discouragement.

The less you post, the less Instagram puts you in your followers feed. Which means less eyeballs on your work. Which means less engagement. Which means even less people see the next post (darn you algorithm!) and the cycle continues downward.


😁 THE UPWARD CYCLE:

You post a sneak peek from your latest session as a quick video that includes movement and music which creates emotion (more on this in #2). You caption it something like "Kristen slayed both dresses in her Fall Mini Session! Which one stands out more to you? The classy white? Or the vibrant orange? ... and hey... are you ready for your mini session? Click the link in bio to reserve your session before they're gone in the next week." A number of people like and comment their favorite dress... one even inquires about pricing on the mini sessions.

You post again the next day and the next, each with questions to engage your audience and calls to action to give them something to do. The algorithm sees the engagement and consistency and shows your next post to more people. Some of them engage too, so they show it to even more. And the cycles continues upward!

So yes, the best way to be seen and to grow is to post consistently. More chances for people to see your posts and more chances to find out which of your posts do best... and then keep doing it!

Being consistent is difficult, especially with our busy lives... that's why there are tools to help you out:
We created a crazy effective 30 day course to walk you through exactly what to post and how to post it.


Step 2
: Use video

It's no secret that the algorithm favors video. Just take a look at your feed today! If the people you follow feature videos, those are the posts you see most. Here's why:

1. Video is shared 12X more than photos or text. (more potential clients reached)

2. Video can convert visitors to purchasers 80% more effectively. (more clients booked)

A video is the whole meal... not just a a couple ingredients and it can really tap into the emotion behind your images. Your potential clients make purchasing decisions emotionally... so help them out.

And video can be super fast to create. Have you logged into Vivi lately?


Step 3
: Use CTAs and Tag your people

Tagging everyone in your video is a sure way to extend the reach and encourage sharing. And once you're in front of more people, use that description area to make a clear Call To Action (CTA) that encourages people to comment, inquire, etc!

-


If you're looking for more ways to optimize your posts to consistently find new clients... check out the 30 Days of Social Media Magic from Vivi. They'll hold your hand each step of the way to the most profitable month of your business! (and it's only $29 if you get in today).

Want to know more about...

Online Personal Sales?

My Newsletter

Story tags: