It's almost that time of year again, and the Pass team is working hard to ensure we create a smooth holiday season for both you and your clients. Please review our print partners shipping guidelines and let your clients know so they can make their orders in time for the holidays!
We suggest adding an extra two days of buffer time to these dates, as complications may arise in shipping and print labs do not guarantee orders will arrive on time.
- WHCC -
December 20th: All products
- Miller’s Professional Imaging -
December 20th: All products (shipping only available in the US)
- Kiss Albums -
November 21st: All Orders November 25th: All orders -must select overnight shipping
- Pass Quintessa -
Oct 12th: 8x8 Fabric or Buckram Book Aug 12th: 11x11 Fabric or Buckram Book
Sept 12th: 8x8 Fabric or Buckram Album June 12th: 11x11 Fabric or Buckram Album
Sept 12th: 8x8 Leather Album June 12th: 11x11 Leather Album
- GTA Imaging -
December 3rd: Canvas (Other Provinces)
December 6th: Canvas (ON & QC), Matte Prints (Other Provinces)
December 10th: Lustre Prints (Other Provinces)
December 13th: Matte Prints (ON & QC)
December 17th: Lustre Prints (ON & QC)
- Loxley Colour -
December 8th: Canvas, Greeting Cards (International)
December 10th: Canvas, Greeting Cards (Europe)
December 11th: Fine Art Prints (International)
December 12th: Canvas, Greeting Cards (UK)
December 13th: Fine Art Prints (Europe)
December 15th: Fine Art Prints (UK)
December 17th: Matte Prints, Lustre Prints (International)
December 19th: Matte Prints, Lustre Prints (Europe)
December 23rd: Matte Prints, Lustre Prints (UK)
Please double check that the print lab you have chosen is able to ship to your clients.
As a photographer you probably already post to Facebook and Instagram for your business. You may even have a Twitter account or dabble in Snapchat... But have you considered Pinterest?
No... not just to find inspiration for your upcoming sessions, and to help clients pick coordinating outfits... or to figure out what you're going to make for dinner tonight, but for your photography business. Have you leveraged it as a marketing tool?
Pinterest is arguably one of the most underrated platforms when it comes to marketing. It's a massive search engine and highly visual, which makes it the perfect place for a photographer to share their work, tips and tricks from their blog and other inspiration for their clients and perspective clients.
And it has another bonus. While posts on Facebook and Instagram have a fairly short shelf life and they typically show up in those algorithms for a few hours to a few days, Pinterest is the polar opposite. It was designed for longevity. On average a Pinterest post reaches 50% of its engagement after about 3 1/2 months, so it's not uncommon for a pin to be active for 7 months or more.
So how do you grow your exposure and use the free marketing options available on Pinterest?
Here's 5 ways to get started today:
1. Use a Business account. Starting your Pinterest account to a business account will allow you to access analytics and a business profile, as well as branding options. Pinterest gives you the option of creating a brand new business account or switch your current account to a business one. (See more on Pinterest business accounts here)
2. Create boards for your work, for various sessions types and to provide motivation and inspiration to your potential clients.
4. Pin vertical images whenever possible. Vertical images stand out more visually and get more space in the overall feed.
5. Use video! Just like on other social media platforms, video is seen and shared more often. You can easily create videos that are ready for sharing on Pinterest in just a matter of minutes with Vivi.
PRO TIP: When creating captions, what you write should reflect how people will search. People search Pinterest in the same way they do Google-- so using keywords here will make it more likely that your pins will come up in their search.
Consider the details in your captions.
For example 'Groom Photos: getting ready' or 'Newborn Photography: sibling poses.
Consistency is key no matter what platform you are using.
The good news is whether you on are Pinterest, Instagram, Facebook or somewhere else, that's likely not as often as you'd think. In fact, you'll likely see a drop in engagement if you post too often.
According to Hubspot pages with under 10,000 followers may actually see a 50% drop in engagement if you post more than once a day.
Most studies agree that once a day is optimal and you should post no less than 3 times a week on Facebook. Just like Instagram, even though Pinterest is more search engine than social media, it's still meant to be used socially. There are some important differences. Unlike Instagram, it's important to share and pin content from other users too. Think of this as a big group project or collaboration. You want input from a variety of people and places.
Consistency is still key here, so pin frequently, add new content often and a variety of images. Add value to your boards by pinning tips and tricks and lots of inspiration along the way.
Are you setting the stage for a social media feed that is worth sharing?
Or are you sitting back and hoping that just posting ‘something’ will be enough for your followers to want to share your images with their family and friends?
We’re constantly getting emails... notifications...tweets and texts. It’s easy for some of those tags and mentions to go unseen. Your social media content should not only grab your audience’s attention...
... it should be the images they want to share before anything else. As a business owner and a marketer (yes, if you own your own business you are also a marketer!) it’s important to get your content to the right people at the right time. How do you do that?
Create excitement well before the session …
Your clients will WANT to share your images before anything else if they know what to expect and you get them excited for it. Sharing your process and timeline assures your clients of exactly when things will happen, and how quickly they can expect to see their sneak peeks and their final images.
PRO TIP: Get personal from the very first time you respond to a client inquiry. Use Warm Welcome to send a personalized video that includes a Vivi video tailored to the type of session they are inquiring about. If it’s a wedding inquiry and you know they are looking at a specific venue be sure to include a video from that location if you’ve shot there before!
Although some brides and grooms are now going ‘unplugged’ for their ceremonies, it’s still pretty common for most of the guests at a wedding or family and friends that are visiting a new baby to do so with their cell phone in hand. That means a very real possibility that part of their big day has already been shared.
While you can’t prevent every cell phone snap, you can quickly and easily get a beautiful set of images into your client’s hands before their big day is even over.
1) Tell your clients you’ve got a surprise for them and keep an eye on their phone/messages… then get to work before you even leave the reception (or hospital if it's a birth... or any other venue/location you may be shooting at)
3) THEN… Create a Vivi Video fast! It takes just minutes.
Give your clients something to share before the ceremony ends or right after their new baby is born so that your images are the ones they’re most excited to share. Often clients will tell their families to hold off on sharing images if they know that at least some of your images will be done quickly.
Here's how to quickly edit and create a Vivi video from just about anywhere:
Step 1) Transfer your favorite images from your camera to your cell phone Step 2) Edit your images via Lightroom or Photoshop Mobile Step 3) Upload your images to the Vivi Mobile App (Get the iOS app ) (Get the Android app) Step 4) Create a Vivi Video Step 5) Share your video sneak peek with your clients!
Lightening to USB cord and/or a camera with WiFi capabilities
Lightroom or Photoshop Mobile
Optional (Your presets)
PRO TIP → Creating a sneak peek within hours is a great way to build up excitement about what’s to come. Create a Vivi video highlight reel of their wedding day or their new baby to use as a birth announcement. Social media is full of gorgeous images and content… make yours stand out.
Creating an emotional connection with images set to music and put in motion helps to motivate your clients to print their images and to share with their family and friends... increasing your reach dramatically.
PRO TIP → Take it a step farther and add multiple videos into your packages. It will add value to what you're offering and help set you apart!!
As business owners, most of us know we know we shouldbe showing up on social media consistently. But that’s not always easy! Between carpools and kid’s activities… shooting and editing… running a business and trying to manage everything else that is on our plates, it's easy to let showing up on social media take a back seat.
In order to keep growing and expanding our reach, it’s imperative that we position ourselves… and our businesses... in the places that our clients and our potential clients are!
Social media continues to grow at an amazing pace. At a 45% use rate, almost half of the world’s population is now on social media! (Source: Statista) At the end of 2018 Facebook had 2.32 billion monthly active users. (Source: We Are Social)
So this isn’t a question of whether or not you SHOULD be on social media… it’s how and where. Video gets 12 times more shares than text and static images combined... so creating video content that you can quickly and easily share with your followers automatically puts you ahead of the algorithm curve!
When it comes to creating and sharing content for your own brand, you’ll want to be where your clients are.
Do you specialize in weddings? Do a little research and find out where your brides and couples love to shop, spend their time and where they are on social media (Hint, IG & Pinterest are HUGE for those planning their big day). Do you focus on Seniors? Switch it up and check out Snapchat… Are families your jam? Newborns & toddlers? You get the idea... Put the majority of your time and energy where your clients and potential clients are the most!
Your clients are already there. So share your work, your process, the products you offer in the places that they are the most and get personal as often as you can.
2) SCHEDULE AHEAD!
The more you show up on social media, the more you’ll be seen by Facebook and Instagram (and anywhere else you show up on social!) as important. Showing up 2 to 3 times a day is great for shaking up those algorithms, but just the thought is pretty exhausting right? What if you could spend just one day a week creating content for all of your social media channels and spend the rest of the week just engaging with the comments that roll in?
How to Do this With Vivi….
* Create content ahead of time with Autopilot! Vivi allows you to set it and forget it! Create videos ahead of time and schedule them for any date in the future. You’ll get a professional video delivered right to you inbox every morning!
PRO TIP: Use Autopilot to send you a Vivi video a year in advance… it’s perfect for celebrating client milestones like birthdays and anniversaries right along with your clients!
Take It a Step Farther…
Use a Social Media Scheduler!
Life happens… Kids get sick, wedding season kicks into high gear and you just don’t have time to create content every.single.day! And you shouldn’t… Apps like Buffer, Later and Planoly allow you to create content days, weeks and even months ahead of time across multiple social platforms.
Get into a rhythm!
Pick one day a week that is a bit slower and set aside 45 minutes to plan out the week ahead. Find a quiet spot to work… crank up your favorite playlist and get ready to get creative!
This isn’t the time to be searching for content… it’s just time to crank that content out. Creating a folder on your desktop that you regularly drop your favorite images and Vivi videos into will make it fast and easy to pull in images to go with each of your posts.
Want to learn more about how to show up for your business? Check out the 30 Days of Social Media Magic from Vivi. We’re teaching photographers just like you how to show up for their businesses step by step. We take out all the guesswork so you don’t have to think about it!
So you've just shot an epic session with your client. They LOVE their photos, probably even shed a few tears as they clicked or swiped through them. And now, they want to share them everywhere they can. They want to keep them and treasure them for the kids to enjoy someday... maybe even their grandkids!
But, what's next? Your client would probably love to have a gorgeous album to keep forever, right? But, what if they don't? You don't want to come across as some salesperson trying to push them into spending more and more money.
We've got your back... in fact, we've actually created a really cool system for it called Online Personal Sales or OPS for short. It's all about giving your clients the choice to purchase the things they want, in a personal way, without being "salesy."
More on OPS at the bottom... but here are a few basics to get you started.
1. Educate Your Clients
You are probably incredible at serving your clients once they book. So, you know that anyone you get to serve is getting the best service and will walk away very, very happy. Can you say the same for the other photographers they may hire? No. So if you want themto experience the best, you'd want them to work with you. And to do that... they have to know about you. And the only way they'll hear about you is if you or your previous clients tell them.
Albums are the same way.
If you don't tell your clients about the products you provide, how will they know about them?
So let them know. One great way to do that is to let people know you offer them on your website and through your Online Gallery. Another is to show them an album in person. For some of you, this can be pretty uncomfortable and feel salesy... so let's explore another option.
Digital Album Samples.
SHOW them what their own album can feel like... without having to have the album. You can put their photos right into the album and share it with them in video form (without the album existing!) Check out the video below... that album doesn't actually exist... it was created with 4 photos in less than a minute.
How to do this with Pass...
Pass makes it easy, you can create an Album Sales Video using your Pass Mobile App and share the video everywhere... yes EVERYWHERE! Social Media, Emails, Your Website... everywhere!
(time required: under 1 minute)
2. Make It Easy For Your Clients
We all know we're much more likely to do something if it's easy. The more complicated, the more thinking, the more decisions... and... nope, we don't even start. So do a bit of the work for your clients (it can be easy for your too... keep reading).
Design an album for them using their favorite images and then share it with them. Seeing their OWN images in the layouts can create an emotional connection which will help them see what it can be. It will also make it so all they have to do is click the button to buy.
And with the right Photo Gallery... all the design work can be done for you... automatically.
How to do this with Pass...
Use Pierre, the Automated Album Designer built right into the Pass Smart Store. And the best part? Your clients can make their own edits right on that design before purchasing!
Who knew albums could be so easy?
(time required: under 1 minute)
3. Motivate Your Clients
If you're new to selling products, start with an "Introductory Price" to get your clients excited about purchasing their album from you. Discounts can be very motivating, especially if they are for a limited time. Be sure to create a CTA (Call to Action) which encourages your client to purchase their product from you within that specific time.
This may seems a bit more salesy than the first two points, but you can actually do this from your couch... in your pajamas. Just let your Client Gallery do the work.
How to do this with Pass...
Use the built in "Send a Product" feature paired with the "Send a Coupon" feature to motivate your clients to purchase an album from you.
This can include the album design Pierre took care of for you in step #2... so it's ready for purchase. And once they buy, Pass will print the album and ship it straight to their door for you!
(time required: under 1 minute)
It's Your Turn:
If you want to know more secrets for doing OPS - Online Personal Sales, then hit me up below and I'll send you an invite to join the OPS Course & Private Community.
"I'm pretty sure Pierre and I are going to be BFFs because he's doing all the work and I'm getting all the profit 💁"
Looking to consistently find new clients like top photographers do without spending 3-5 hours a day?
You're not alone. We all know we can be doing more to build our photography businesses, but we also have busy lives filled to the brim and overflowing at times. So, we need a way to reliably grow interest in our services, without throwing away hours a day. We've seen social media work for a bunch of photographers, but how to we do it well? And by well, I mean... how do we get results? Engagement, shares, inquiries... bookings!
Well we have a few strategies below that will help. We've kept them simple so you can just start. And we know they work because we've taught them to many others and the results are the real deal.
Candace wrote us:
"Update. I've booked 3 sessions with full payment after my post this morning 🙌"
3 sessions from a single post? Now that’s the kind of traction that social media can get you (when done right).
Candace's process is simple. She posts killer Vivi videos of her photos (that take her minutes to create) consistently through the week with clear calls to action. Then she responds to her comments and inquiries.
Here's why her posts are working... Let's dive in.
A 3 step process for client-getting social media posts
Step 1: Be consistent
You won't get very far by posting here and there. Your audience (even if it's tiny) only sees the posts that Instagram or Facebook show you... remember that algorithm you keep hearing about? Well it's super complicated and super simple, but there are basically two cycles you can be on.
😞 THE DOWNWARD CYCLE:
You post a beautiful photo from your last session after a week or two without posting... because hey... who has time for social media with 3 kids or a full time job? And besides, the last post you put up only got 12 likes anyway. But you know that people are finding new clients with their posts so you feel like you should. You caption it something like "Feeling the summer vibes with this one." This new post doesn't perform any better than the last. That's discouraging... bummer... and you don't have another session for 3 weeks so what would you post anyway? 3 weeks later, same story. Same 12 likes. Same discouragement.
The less you post, the less Instagram puts you in your followers feed. Which means less eyeballs on your work. Which means less engagement. Which means even less people see the next post (darn you algorithm!) and the cycle continues downward.
😁 THE UPWARD CYCLE:
You post a sneak peek from your latest session as a quick video that includes movement and music which creates emotion (more on this in #2). You caption it something like "Kristen slayed both dresses in her Fall Mini Session! Which one stands out more to you? The classy white? Or the vibrant orange? ... and hey... are you ready for your mini session? Click the link in bio to reserve your session before they're gone in the next week." A number of people like and comment their favorite dress... one even inquires about pricing on the mini sessions.
You post again the next day and the next, each with questions to engage your audience and calls to action to give them something to do. The algorithm sees the engagement and consistency and shows your next post to more people. Some of them engage too, so they show it to even more. And the cycles continues upward!
So yes, the best way to be seen and to grow is to post consistently. More chances for people to see your posts and more chances to find out which of your posts do best... and then keep doing it!
Being consistent is difficult, especially with our busy lives... that's why there are tools to help you out: We created a crazy effective 30 day course to walk you through exactly what to post and how to post it.
Step 2: Use video
It's no secret that the algorithm favors video. Just take a look at your feed today! If the people you follow feature videos, those are the posts you see most. Here's why:
1. Video is shared 12X more than photos or text. (more potential clients reached)
2. Video can convert visitors to purchasers 80% more effectively. (more clients booked)
A video is the whole meal... not just a a couple ingredients and it can really tap into the emotion behind your images. Your potential clients make purchasing decisions emotionally... so help them out.
Tagging everyone in your video is a sure way to extend the reach and encourage sharing. And once you're in front of more people, use that description area to make a clear Call To Action (CTA) that encourages people to comment, inquire, etc!
If you're looking for more ways to optimize your posts to consistently find new clients... check out the 30 Days of Social Media Magic from Vivi. They'll hold your hand each step of the way to the most profitable month of your business! (and it's only $29 if you get in today).