Are you setting the stage for a social media feed that is worth sharing?
Or are you sitting back and hoping that just posting ‘something’ will be enough for your followers to want to share your images with their family and friends?
We’re constantly getting emails... notifications...tweets and texts. It’s easy for some of those tags and mentions to go unseen. Your social media content should not only grab your audience’s attention...
... it should be the images they want to share before anything else. As a business owner and a marketer (yes, if you own your own business you are also a marketer!) it’s important to get your content to the right people at the right time. How do you do that?
Create excitement well before the session …
Your clients will WANT to share your images before anything else if they know what to expect and you get them excited for it. Sharing your process and timeline assures your clients of exactly when things will happen, and how quickly they can expect to see their sneak peeks and their final images.
PRO TIP: Get personal from the very first time you respond to a client inquiry. Use Warm Welcome to send a personalized video that includes a Vivi video tailored to the type of session they are inquiring about. If it’s a wedding inquiry and you know they are looking at a specific venue be sure to include a video from that location if you’ve shot there before!
Although some brides and grooms are now going ‘unplugged’ for their ceremonies, it’s still pretty common for most of the guests at a wedding or family and friends that are visiting a new baby to do so with their cell phone in hand. That means a very real possibility that part of their big day has already been shared.
While you can’t prevent every cell phone snap, you can quickly and easily get a beautiful set of images into your client’s hands before their big day is even over.
1) Tell your clients you’ve got a surprise for them and keep an eye on their phone/messages… then get to work before you even leave the reception (or hospital if it's a birth... or any other venue/location you may be shooting at)
2) Grab the Vivi Mobile App
3) THEN… Create a Vivi Video fast! It takes just minutes.
Give your clients something to share before the ceremony ends or right after their new baby is born so that your images are the ones they’re most excited to share. Often clients will tell their families to hold off on sharing images if they know that at least some of your images will be done quickly.
Here's how to quickly edit and create a Vivi video from just about anywhere:
Step 1) Transfer your favorite images from your camera to your cell phone
Step 2) Edit your images via Lightroom or Photoshop Mobile
Step 3) Upload your images to the Vivi Mobile App (Get the iOS app ) (Get the Android app)
Step 4) Create a Vivi Video
Step 5) Share your video sneak peek with your clients!
* Tools of the trade to make this possible:
- Vivi Mobile App
- Lightening to USB cord and/or a camera with WiFi capabilities
- Lightroom or Photoshop Mobile
- Optional (Your presets)
PRO TIP → Creating a sneak peek within hours is a great way to build up excitement about what’s to come. Create a Vivi video highlight reel of their wedding day or their new baby to use as a birth announcement. Social media is full of gorgeous images and content… make yours stand out.
Creating an emotional connection with images set to music and put in motion helps to motivate your clients to print their images and to share with their family and friends... increasing your reach dramatically.
PRO TIP → Take it a step farther and add multiple videos into your packages. It will add value to what you're offering and help set you apart!!
Want to learn more about how you can create videos just like this? It's super simple and FREE to start!! Make up to FIVE Vivi Videos for free today.