As a photographer you probably already post to Facebook and Instagram for your business. You may even have a Twitter account or dabble in Snapchat... But have you considered Pinterest?
No... not just to find inspiration for your upcoming sessions, and to help clients pick coordinating outfits... or to figure out what you're going to make for dinner tonight, but for your photography business. Have you leveraged it as a marketing tool?
Pinterest is arguably one of the most underrated platforms when it comes to marketing. It's a massive search engine and highly visual, which makes it the perfect place for a photographer to share their work, tips and tricks from their blog and other inspiration for their clients and perspective clients.
And it has another bonus. While posts on Facebook and Instagram have a fairly short shelf life and they typically show up in those algorithms for a few hours to a few days, Pinterest is the polar opposite. It was designed for longevity. On average a Pinterest post reaches 50% of its engagement after about 3 1/2 months, so it's not uncommon for a pin to be active for 7 months or more.
So how do you grow your exposure and use the free marketing options available on Pinterest?
Here's 5 ways to get started today:
1. Use a Business account. Starting your Pinterest account to a business account will allow you to access analytics and a business profile, as well as branding options. Pinterest gives you the option of creating a brand new business account or switch your current account to a business one. (See more on Pinterest business accounts here)
2. Create boards for your work, for various sessions types and to provide motivation and inspiration to your potential clients.
3. Use 'Rich Pins". This Pinterest feature is available on all accounts and allows you to add in extra information on your direct pins.(See more on Pinterest Rich Pins here)
4. Pin vertical images whenever possible. Vertical images stand out more visually and get more space in the overall feed.
5. Use video! Just like on other social media platforms, video is seen and shared more often. You can easily create videos that are ready for sharing on Pinterest in just a matter of minutes with Vivi.
PRO TIP: When creating captions, what you write should reflect how people will search. People search Pinterest in the same way they do Google-- so using keywords here will make it more likely that your pins will come up in their search.
Consider the details in your captions.
For example 'Groom Photos: getting ready' or 'Newborn Photography: sibling poses.
Consistency is key no matter what platform you are using.
The good news is whether you on are Pinterest, Instagram, Facebook or somewhere else, that's likely not as often as you'd think. In fact, you'll likely see a drop in engagement if you post too often.
According to Hubspot pages with under 10,000 followers may actually see a 50% drop in engagement if you post more than once a day.
Most studies agree that once a day is optimal and you should post no less than 3 times a week on Facebook. Just like Instagram, even though Pinterest is more search engine than social media, it's still meant to be used socially. There are some important differences. Unlike Instagram, it's important to share and pin content from other users too. Think of this as a big group project or collaboration. You want input from a variety of people and places.
Consistency is still key here, so pin frequently, add new content often and a variety of images. Add value to your boards by pinning tips and tricks and lots of inspiration along the way.
Want even more ways to show up on social media? Check out this article!