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Content Creation for Creatives

We’ve all been there at some point. You post an epic photo or something that is super helpful, inspirational, or even funny...

and…

NOTHING…

CRICKETS…

It’s discouraging for sure! But we’ve got some tried and true ways to increase your engagement and help you create engaging content every time!

Use the right Content!

Video gets 12 times more shares than text and images combined. (source: https://www.wordstream.com)


Take a look at your own feed… the majority of brands are using video. Why? Because it works! Video is more likely to grab your audience’s attention and encourage them to take action.

I know, I know… creating video content regularly means more time editing and adjusting every little detail. It can… and there’s plenty of programs that allow you to spend hours creating and adjusting.

But there’s got to be a better way... right?!  

What if you could create a professional marketing video quickly and easily... From your office or studio… the park or the pool… or even the school pick up lane?



What if we told you that it’s already possible to do just that. No more fussing over music and licensing…. No more editing and trying to time transitions. Just straight forward, professionally created, marketing videos that are ready for you to post to social media in just minutes.

Gone are the days of spending hours editing and adjusting every little detail. Just upload your images… Then Click → Create → and sit back and wait for your Vivi video to be delivered right to you.

It takes 7 seconds to create a Vivi video (Trust us… we timed it 😉 )  



We know that video captures our audience’s attention… now imagine just what it will do for your own social media feed.

Now That You’ve Got The Right Content…

Take it a step farther! Engage with every person and every comment that comes your way. If your clients and followers take time out of their day to comment and engage with your social media feed… make sure you’re doing the same. Thank them for being there… reply to their comments and be an active presence on your social accounts.

Do the same with your hashtags. If you use a hashtag regularly, take the time to follow that hashtag and interact every time you use it. Set aside 10-15 minutes each day to comment on the hashtags you use the most. This shows Instagram that you not only have something important to share on social media but that you’re interested in the content you are sharing. Social media was built to be SOCIAL… so be an active presence there and you’ll push past those algorithms boosting your content to the top of the social media line! (More on hashtags in the 30 Days of Social Media Magic: link)

→ PRO TIP: When someone expresses an interest in your work or a session, comment on their post and tell them you’ll be reaching out soon… then DM them later in the day. Thank them for their interest and tell them you’d love to chat more about scheduling a session together soon!

Get Personal! Your clients… and future clients… want to see you. They are hiring more than just a brand, they are hiring you! Pretend you’re sitting down for coffee with your social media followers. What would you say to them if you were face to face? You social media content shouldn’t be any different. Have a conversation… be real and take them behind the scenes often so that they can see more than just the images you create.

→ PRO TIP
: Go Live! Make sure people see who you are! Your business is about more than just gorgeous images. Flip the camera around and add content to your stories regularly. Your clients are about to share some of the most important and intimate days of their lives with you. Show them just who you are… and how much fun they’ll have working with you as often as you can.



Still stuck on what to share on social media? We've got even more ways to rock your social media game here.

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Creating Brand Loyalty with Mini Sessions


Outside of 'what should I wear' it's probably the question photographers hear the most...

"Do you shoot Mini Sessions?"


Whether you're a seasoned pro... just starting to plan out your Mini Sessions for the first time... or you've never hosted them before, we're here to break down all of the ins and outs of hosting successful mini sessions time after time.

Photographer Lindsay Wiatt sat down with us to share just how she has boosted her business by offering limited Mini Sessions throughout the year. Lindsey has been a photographer in Oregon for over a decade, and has been hosting signature sessions like her watermelon and tulip minis for years. She limits her Mini Sessions to a few times a year, only schedules certain dates and times, and says the move is strategic.

"I never wanted it to look like I had a ton of them because then the people don't see the value."


Creating that value means not only spending time educating your clients and showing them the value in what you are offering, it means valuing yourself as a photographer, and the time that it takes to create a successful mini session event.

Mini Sessions are hard work. There are often additional factors like props and sets to take into consideration or location rental costs. It's also important to remember that mini sessions are not simply pint size sessions with your pricing slashed in half. (Or at least, they shouldn't be.) In order to stay profitable, it's important to know your own cost of doing business (CODB)  and set a goal that is bigger than your normal session fee.

[For more on just how to figure out your CODB, be sure to check out our live interview. with Heatherly Doan of Photo Life, on the Shoot & Share Facebook page]


"Usually I set a number. Say I want to make $10,000 on this mini session go. How many sessions do I need to book? How much time is it going to take? My personal goal is I always aim to make double my normal session, because we're working in an hour block- my regular sessions are an hour long. I want to aim for double that number in a mini session hour."




While many of Lindsay's clients now return year after year, she says Mini Sessions offer photographers a unique way to create brand loyalty with previous clients and turn first time clients into repeat customers.

"I'd say 60% are new and 40% are my mainstays. And those 60% usually first find me through a mini event and then the following year they then become a full session. It's kind of like a 15 minute interview. My favorite is when the family leaves and they're like 'my kid doesn't smile for anybody and they've been giggling and laughing the whole time. I'm booking another session!'

Each year she hosts only three mini session events: Tulips, Watermelons, and Christmas Trees. Her mini sessions aren't listed on her website and she keeps social media chatter about them limited on her main page, instead directing clients to a special Facebook group just for that specific session. For Lindsey creating excitement about her upcoming sessions starts months ahead of time by sharing inspiration boards, color palettes and little hints on social media.


"They can ask questions, they get outfit inspiration, so just really creating excitement around this big event. And then you have this big reveal. I'll usually do a quick 'go live' and people start snagging the dates up and we make it really fun and kind of exciting. So it's just creating that buzz around something because it's not something that you do all the time."

But getting to this point didn't happen overnight. Lindsey says she fully understands the uncertainty and even desperation many photographers go through in the beginning; feeling like they need to share everything to social media, take on everything and every client. And while she says we've all been there, dialing in her process and what she offered, and focusing on her style and brand, helped ensure that her clients wanted to return time after time. She even took time to revamp her social media to ensure her followers were seeing her vision.


" I then stopped for 6 months, posting everything... everybody gets a sneak peek. I was then only posting the look, the aesthetic, the styling that I was inspired by. That I wanted to put out with my brand. Not that I didn't love every person that showed up with their tennis shoes and play shoes and not completely put together, but I wanted to show people putting more thought into it. So now, my brand is really established. People know my look." 

That vision is what keeps her clients excited and coming back throughout the year. Lindsey says her business and mini sessions exploded when she stopped offering mini sessions year round. Many of her clients will book a full session when minis aren't currently available and will still come back for the mini session when it is. Her biggest tip: Make sure that you are creating connections and excitement with your clients that encourages them to come back year after year. Evolving your sessions between simple and something bigger year to year gives your clients something new to look forward to and allows them to keep traditions within their own families as their families grow and change each year too.



Want to know even more about Mini Sessions? You can see Lindsey's entire interview here.

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